Content Marketer ( SaaS / Remote )

Job description

Create customer value and enable growth

We believe that business growth starts with a fantastic product that people want to use. And with Publitas, we aim to create an exceptional experience for browsing shoppers by publishing engaging content online. We are on a mission to inspire people from all over the world (60M today) through a more sustainable discovery experience. We guide our customers, leading retailers such as Mattel, IKEA, Home Depot, Lenovo, and Williams Sonoma, through the print transition and provide the personalized service they deserve, which has earned us their trust and loyalty. As a result, we have more than 1900 passionate customers and advocates worldwide.

At Publitas we’re looking to add a creative content marketer who will help create, manage, and deliver world-class content that both inspires and converts. If you are looking for an exciting place to work where you can make a difference, please keep on reading!

Responsibilities:

  • Design, build and execute the content strategy along with the content marketing calendar to drive leads and more importantly revenue from organic traffic.

  • Use target keywords to write copy that is optimized for search engines (SEO).

  • Research content and consumer trends to ensure that content is relevant and appealing.

  • Develop an understanding of the buyer personas to be able to generate content that converts.

  • Ensure that sound SEO practices are effectively implemented.

  • Control qualified traffic to our website by designing and executing white-hat strategies that improve our search engine rankings.

  • Closely monitor and report our website’s organic traffic and search engine performance of the blog posts.

  • Create content for a variety of platforms including email, blog, website, landing pages, webinars, infographics, videos, case studies, paid search and social media ads.

  • Work closely with the product team to be able to share relevant product features and improvements inside the marketing content.

  • Ensure we're maximizing resources by repurposing existing content.

  • Distribute blog content across several channels to ensure that it reaches the right audience.

  • Work with internal and external sources for content creation and adaptation.

  • Establish relationships across teams and develop an understanding of company philosophy, consumer experience, marketing strategy and operational capabilities.

  • Manage content collaboration with other blogs i.e. write for other blogs&publications to improve backlinks & distribution, handle outreach; both incoming and outgoing.



Requirements

  • Fluent English speaker (excellent spoken & written English).
  • A passion for writing and creating engaging content.

  • Minimum 3 years of hands-on experience growing organic traffic for a technology business.

  • Strong understanding of how to utilize tools like SEMRush, UberSuggest, Ahrefs to plan, monitor and improve search engine rankings.

  • Solid understanding of Google Analytics.

  • Demonstrated results in the areas of search engine optimization, digital marketing and customer acquisition.

  • The ability to work fully remote. Be autonomous and take ownership of your work.

  • You are ideally operating from one of these timezones: GMT, GMT + 1, GMT + 2, GMT + 3, GMT + 4


Bonus:

  • Experience in a growing SaaS startup or scale up.

  • Active on Medium, Quora or LinkedIn.

  • Can demonstrate excellent writing skills and the ability to distill complex, concepts into concise and engaging copy that converts.

  • Can be organised and detail-oriented.

  • Have a good working knowledge of digital marketing concepts, channels, and strategies.

If you’ve been reading this far, chances are high you're a bit like us:

  • You desire to do things better and to improve the world around you.

  • You believe that results and impact matter more than hours spent.

  • You’re self-driven, and you love the fact that Publitas operates through values & habits such as:
    • Honesty

    • Respect

    • Passion

    • Generosity

    • Excellence

    • Curiosity

What can you expect from us?

  • €23.2k - €57.2k gross salary per year.

  • Twenty-five vacation days per year and your National Holidays off.

  • A contract of indefinite duration.

  • Work from anywhere you desire.

  • A monthly shared office space/co-working allowance.

  • A one-time home office setup stipend.

  • A top-of-the-line MacBook.

  • Monthly wellness allowance to stay healthy while working remotely.

  • Annual retreats in some of the greatest cities in the world.

  • Free books in Kindle and Audible store.

  • We'll challenge and support each other through 1-1 sessions to get the most out of your and our potential.

We promise to get rid of everything that stands in your way so you can create your best work. If this sounds like your kind of place, it’s time to get in touch.

Please feel free to contact our Recruitment team at careers@publitas.com if you have any questions.